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Steve Bell Chief Client Development Officer
Womble Carlyle Sandridge and Rice

Steve has more than 20 years of experience in professional services marketing and sales to a wide range of companies. An innovator in law firm operations, he was an early advocate of the Association of Corporate Counsel's Value Challenge. Steve is a regular contributor to legal publications and blogs and a frequent speaker at inside-counsel and outside-counsel forums, including ACC, DRI, LMA and other organizations. He is a pioneer of professional services sales, as a co-founder of the Sales Department at PriceWaterhouse, the founder of Sales at Grant Thornton, and the legal profession's first director of sales. Among his achievements are professional services sales processes, application of CRM in professional services, development of sales compensation systems and special services enterprises, creation of national sales contests and other innovations. In 2005, Steve received the "Top Marketing Initiative in the Nation" award from the Law Marketing Forum.

Burkey Belser President
Greenfield Belser

Burkey Belser is the president and creative director of Greenfield/Belser, an interactive brand design agency focused entirely on services marketing. He has won hundreds of awards in every major field of graphic design: identity, collateral, Web, periodicals—you name it. In 2005, he was awarded the only Lifetime Achievement Award for the Legal Marketing Association (LMA), and in 2008, he was inducted into LMA's Hall of Fame and the Art Directors Club of Metropolitan Washington's Hall of Fame. In 1997, President Bill Clinton awarded Burkey a Presidential Design Award for his design of Nutrition Facts, the nation's food labeling system, which the New York Times reported to be the most frequently published design of the 20th century (and now the 21st).

Cari Brunelle Senior Vice President
Hellerman Baretz Communications LLC

Cari Brunelle is a Senior VP at Hellerman Baretz Communications, a public relations firm that creates PR-fueled business development campaigns for law firms and professional services firms. For more than 10 years, she has provided PR counsel to law firms of all sizes. She works hand-in-hand with clients and their in-house PR staff to manage the news and develop strategies using both classic PR and 2.0 tools that help drive business. Cari, named one of Lawdragon's"100 Legal Consultants You Need to Know," has media trained law firm management and corporate CEOs during high-profile situations. She also handled the media for Howard K. Stern, John and Patsy Ramsey, and former astronaut Lisa Nowak. Cari began her career in broadcast news as an anchor and reporter and also produced two documentaries for PBS, one of which was nominated for an Emmy.

Caley Cantrell Professor, Communications Strategy
VCU Brandcenter

Caley is a seasoned veteran of the advertising world. After graduating from the University of Virginia, she moved to New York city to work for a variety of ad firms and cut her teeth working with brands like Colgate, Interstate Bakeries, and Cover Girl. After one too many subway rides, Caley decided to move to San Fransisco. While there, Caley worked at JWT and Katsin/Loeb for clients Sprint, Cellular One, Kraft, CAPCOM and Kaiser Permanente. She takes great pride in the fact that she helped to launch "Resident Evil", an extremely successful entertainment franchise. Caley landed back on the East Coast, leading planning on Trident and Halls at JWT. She got a call about moving south to Richmond to work at the Martin Agency. While a Group Planning Director, she led teams on Kellogg, Olympus, US Trust, Chase and the Ad Council project for Homeland Security. She also became a major contributor to the agency's new business efforts. Caley was a guest speaker at the then VCU Adcenter a number of times, but really got to know the program and students as an adjunct professor for the strategy track. When she realized that she enjoyed the challenge of "sparring" with students as much as strategizing with clients, she signed on as a full time professor. Caley worked with the Strategy class of 2009 to launch Cultural Standpoints, the Brandcenter's 1st ever strategy magazine. Caley has also started her own company, Cantrell Mining.

Paul Fletcher Publisher & Editor-in-Chief
Virginia Lawyers Media

Paul Fletcher has been publisher and editor-in-chief of Virginia Lawyers Weekly since 1989. A 1979 graduate of the College of William & Mary, he earned an M.A. in English from Emory University the following year and a law degree from the Washington & Lee University law school in 1985. He practiced law in Southwest Virginia for three years before joining the newspaper. He is a Fellow of the Virginia Law Foundation and the president of the Society of Professional Journalists, Virginia professional chapter.

Margaret Hardy Principal
Sands Anderson

Margaret Hardy is a member of the Sands Anderson's Healthcare, Business and Professional Litigation, and Local Government Practice Groups. As a registered nurse, Margaret brings a unique perspective to the representation of health care providers. She has successfully defended a wide variety of providers in medical malpractice actions. Margaret defends attorneys and other professionals in malpractice actions, represents surety companies in claims against fiduciary bonds, and defends the interests of businesses in contract and tort actions. Margaret also serves as special commissioner and handles delinquent real estate tax collection for several jurisdictions.

John Hodder Chief Marketing Officer
Paul, Weiss, Rifkind, Wharton & Garrison LLP

John is the Chief Marketing Officer at Paul, Weiss, Rifkind, Wharton & Garrison LLP where he leads the team responsible for all marketing, business development and communications efforts. John works closely with the firm's Chair, Executive Director, Department and Practice Group Chairs, other Chief Officers and the Practice Development team to develop and drive firm-wide strategy, and identify and implement marketing, business development and communications programs that support the firm's overarching strategy. John has 25 years of marketing and business development experience, including over 20 years working with law firms ranging from 100 to over 1,000 attorneys. Throughout his career, the various marketing and business development teams that John has led have won a number of awards for their programs, including the Legal Marketing Association Your Honor Awards, "Best Law Firm Web Site," and "Exemplary achievement in developing a market research program." John was an active member of LMA and was a board member with the local Los Angeles Chapter and a former President of the LA Chapter. John is a frequent speaker on marketing, law firm culture, technology, and management issues.

Russell Lawson Marketing Director
Sands Anderson PC

Russell Lawson is a well-respected law firm marketing director and an experienced practitioner of online social networking and other online strategies. A professional services marketer for over 35 years, he develops and administers a law firm marketing plan at Sands Anderson that is focused on online social media, including eight firm blogs, over 90 LinkedIn profiles, 60 YouTube videos and several dozen Twitter users. He is a former International Board member of the Legal Marketing Association, and former Vice-Chair of the International LMA Research and Development Committee and chairman of the Strategic Planning Task Force.
Blog: (personal)
LinkedIn: (personal)

Christian Munson Associate Vice President

Christian is an assistant vice president in CRT/tanaka's Corporate Practice. With more than 15 years of journalism, corporate communications, public relations and government affairs experience, Christian leads some of the practice area's largest accounts. His work has been recognized by PR Week, the Public Relations Society of America (PRSA), the Council for the Advancement and Support of Education (CASE) and other industry and trade groups. Christian is a cum laude graduate of James Madison University, and was recognized as one of Richmond's young leaders to watch in Style Weekly's "Top 40 Under 40" program in 2010. Follow him on Twitter: @munson_711

Joe Owen Partner
Owen & Owen

Joe Owen began practicing law in 1976 after receiving his J.D. from the University of Virginia Law School. He is an experienced and well-respected trial lawyer who has achieved large jury verdicts and settlements in civil cases and excellent results for clients in criminal cases. Joe is passionate about helping his clients restore and recover their lives during often difficult situations that have put them in the legal system. He, and his partners, founded Owen & Owens PLC with a different focus than many law firms; Joe is interested in people. Specifically in helping people, for Joe, "Every Client Matters" is not just a firm tagline; it's his personal mantra in practicing law.

Sue Remley Vice President, Marketing Consulting
Jaffe PR

A true strategist with more than 20 years of experience as a legal services marketer, Sue Remley brings smart, proactive marketing ideas to law firms nationwide. Because Sue knows her clients' businesses inside and out, and understands the legal marketing industry so well, she easily partners with her clients, methodically strategizing with them to modify and improve their marketing efforts. Trusted for much more than her marketing skills, she is also adept at working through management issues related to profitability, firm governance, mergers and dissolutions, lateral hires and staffing, cross-selling, and myriad other complex issues. Her strong suit is business development strategy and implementation – working with lawyers to increase business and marketing ROI.

Norm Rubenstein Partner
Zeughauser Group

Norm Rubenstein is widely regarded as one of the legal industry's most experienced and innovative growth and positioning strategists. As the chief marketing officer of three global law firms and as a consultant to numerous others, Norm has collaborated with law firm leadership on strategy designed to increase client and market share, on award-winning branding initiatives, and on the evolution of their marketing organizations and investments. Recognized for his professional services marketing leadership, in 2007 Norm was among the inaugural honorees of the Legal Marketing Association's Hall of Fame. Norm's clients are the beneficiaries of 30 years of cumulative marketing and communications experience, nearly 20 of which have been focused on the legal industry. Before joining Orrick as its first CMO, for which his work was honored with the Spherion Marketing Director of the Year Award, Norm headed Norm Rubenstein Marketing & Communications LLC. As a consultant, Norm advises professional services firms and other businesses on strategic planning, strategic marketing planning, branding and positionings programs, and organizational effectiveness. Norm's practice reflects a decade's worth of experience as an in-house legal marketer; ten years as the director of the publishing and marketing divisions of Edison Electric Institute, one of the nation's largest trade associations; and five years teaching at the University of Virginia.

Norm has served as national president of the Legal Marketing Association (LMA) as well as president of its Mid-Atlantic Chapter. He holds B.A. and M.A. degrees from Tulane University, and completed his doctoral course work at the University of Virginia.

Courtney Van Winkle Partner
Allen, Allen, Allen & Allen

Courtney Van Winkle is a partner with the personal injury law firm of Allen, Allen, Allen & Allen. With over twenty years of experience, she concentrates her practice on personal injury and wrongful death claims and is a tireless advocate for her clients. Additionally Courtney is the partner overseeing her firm's web site and interactive marketing. She was heavily involved in the development of three web sites and the firm's blog. She oversaw the development of the firm's mobile accident app. She frequently lectures on social networking as it pertains to trial attorneys. Courtney is a recent past president of the Virginia Women Attorneys Association and a board member of CHIP of Virginia and the Richmond Soap Box Derby Foundation.

Felice Wagner Chief Business Development Officer
Sutherland Asbill & Brennan LLP

As Sutherland's Chief Business Development Officer, Felice Wagner provides strategic leadership to the firm's business development, marketing and communications efforts. As founder and CEO of Sugarcrest Development Group, Felice spent more than a decade advising law firms on building business development strategies and client loyalty solutions. Her consulting practice enjoyed a loyal client roster that included major law firms and corporations throughout the United States and Canada.

Prior to consulting, Felice earned her law degree from Georgetown University Law Center and focused her legal practice on antitrust matters. More recently, she helped build and manage two of the largest legal staffing firms in the country. She was intimately involved in developing the DuPont Legal Model and played a significant role in planning and implementing the first Conference on Women and the Practice of Law for DuPont. She also served her country as a Russian linguist in the United States Air Force.

Felice is a frequent speaker on Law Firm Strategy and Business Development.